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National Medical Librarians Month (NMLM)

Displays

Below are various types of eye-catching posters and displays created by MLA members. Please click on images to see a larger view.
Used to promote American Heart Month, these heart facts were displayed on the glass doors to the entrance of the University of Pittsburgh Medical Center Shadyside Hopwood Library. Consumers noticed the bright red hearts and stopped in for additional information. Try the same concept using starts, circles, or links to promote NMLM. The staff at the Medical College of Wisconsin Libraries-Milwaukee created a take off on a VH-1 cable television series with their "Behind the Librarian" display. Using photos and biographical sketches, the library staff gave their patrons an opportunity to get to know the people who make their library work.

Behind the librarians display

 

Behind the librarians display sample

 

The staff at Providence Saint Joseph Medical Center Library, Burbank, CA, displayed these "Table Topics" cards on cafeteria tables to promote the library and NMLM. 2000 NMLM Creative Promotions Award winner, Duke Medical Center Library, created this "Anatomy of a Medical Library" display using a stylized anatomical model of a human body to represent the functions of various library departments.

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This display created by the staff at Northwestern Memorial Hospital's Health Learning Center, Chicago, IL, for physicians and nurses includes a tear-off pad used to refer patients to the library for information about their medical condition. Bio-Medical Library, University of Minnesota, created this attention-grabbing "stuck?" postcard to advertise their open house.


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UNIVOFMN

UNIVOFMN

The award-winning staff at University of Florida Health Science Center Libraries created the Rxead campaign to strengthen connections between the HSC libraries and the colleges they serve. Posters and other items were created using photos of the institution's college deans. The Children's Hospital of Michigan-Detroit library staff created an easy yet clever way of announcing their open house by adding to the NMLM "Take a Byte" poster
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Open house poster

 

Kaiser Permanente in Oakland, CA, earned "Best In Show" distinction at the 2006 Swap and Shop by submitting mateirals from its "Click and Connect" campaign promoting the newly created library identity, logo and online catalog. The University of Florida Health Science Center Libraries-Gainesville staff placed these tent cards on cafeteria tables to promote their weekly contests and prizes in celebration of NMLM.


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School of Medicine Library, University of South Carolina--Columbia, garnered second place in the 2006 NMLM Creative Promotions Contest for their "Back to the Beach Day" event insipired by the 2006 NMLM theme. Colorful displays included eye-catching invitation, a beach-themed photo corner, and refreshmment table. Staff also spoofed the 50's and 60's by placing their own headshots in retro beach posters. First place winner in the 2006 NMLM Creative Promotions Contest was Bell-Pittman Library Resource Center, Wilson Medical Center, Wilson, NC, for their NMLM "Everything Under the Sun," open house celebration. From cake to soda to powerpoint images of the sun, staff created a bright, sunny atmosphere while informing their medical center staff about the services they provide.

beach day flyer

beach day photo corner

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life poster

beach day poster

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cake

 

The St. John's Van K. Smith Community Health Library, Springfield, MO, staff spread the word about their library throughout the community by placing this colorful poster in clinic waiting rooms, exam rooms, retail pharmacies, public libraries, fitness centers and in the offices of corporate partners. The Kornhauser Health Sciences Library won the "Best In Show" prize at the 2002 Swap n Shop booth with their "got data?" campaign. Used to promote the Greater Louisville's People Network for Health Information Resources, the campaign demonstrated the many ways people use health data and resulted in a marked increase in Website visits.

Top of St. John's poster

Bottom of St. John's poster

"Got data?" flyer #1

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